South Africans who are on MTN network are said to be receiving access to certain websites and apps at no charge. This is as a result of a partnership between biNu and MTN. So, instead of subscribers using their mobile data to visit and interact with sites or apps, participating digital content and application owners will fit the bill. This, according to biNu, is with thanks to their reverse billing model.
MTN is now offering biNu’s platform to its enterprise client base. By zero-rating their digital touch-points, organizations will be able to expand their reach, increase engagement – and lower communication costs by moving customer engagement online from call centers and shops or branches. A large number of enterprises are also using this technology to enhance their digital training value proposition to staff members.
Stephen Newton, CEO of biNu, said that they are offering a unique solution that moves the cost of mobile data from consumers to the owners of the content. I am delighted that MTN will now be offering our platform to its enterprise customers who want to increase their digital interactions with people living and working in South Africa.
MTN, in partnership with biNu, now has an extremely sophisticated platform that enables organizations to nurture loyalty, make informed business decisions from data analytics and allows organizations to maximize their competitive advantage.
This development of data free apps and websites supports MTN’s digital inclusion goal which is aligned to the South African government’s focus on bridging the digital divide. This also gives brands and companies an opportunity to nurture customers while also extending their audience reach and engagement with mobile consumers.
In South Africa and Nigeria brands, commercial enterprises, public bodies and NGOs who need to reach and engage with a variety of different target audiences including employees, customers and prospects are using the #datafree platforn by biNu.