Why SMS Is Not Dying In Zimbabwe

Over the years ,amazing technology has been ushered into the communications world,surprisingly Short Message Services (SMS) text messaging is still very much relevant.A simple text still does wonders in connecting billions of people across the globe.

In Zimbabwe the use of text messages is still valid and Mobile Network Operators (MNOs) have done a lot to help keep that form of communication alive.The MNOs have nicely packaged their SMS bundles in an amazingly affordable way that has enabled a lot of their customers to continue using text messages.

The packages are as shown below;

Netone SMS Bundle

Cost$ 0.25$ 0.50$ 1.00$ 1.50$ 2.00
Validity (days)1571430

Telecel SMS Bundle

 SMSPriceTotalValidity (days)
SMS All Networks$0.25251
SMS All Networks$0.501257
SMS All Networks$1.5045030
SMS All Networks$3.00100030
 To access Dial *404# NOW!!!

Econet SMS Bundle

The phenomenal success and relevance of SMS to date can be attributed to a number of factors chief among them the fact that text messaging is the most effective way to reach users, with a higher percent read rate in minutes. The cost of sending an SMS is also very low making it more ideal for today’s fast-paced society.

According to the Postal and Telecommunications Regulatory Authority of Zimbabwe (Potraz) Sector Performance 4th Quarter 2018 Report there has been a significant growth in SMS traffic as compared to 2017. In 2018,SMS traffic grew by 31.3% reaching 14.3 million a sharp increase from 10.9 million in 2017. The growth in SMS volumes is attributable to the growing use of digital financial services as notifications are sent via SMS

When it comes to timeliness of delivery, SMS continues to maintain a high rate of engagement in comparison to other communication forms.
SMS is available as long as one has a mobile phone and service plan. This makes its reach soar as there is no need for pre-existing connections required, such as requiring two parties to download the same app or having to fill in some form to be able to communicate.

SMS also enables individuals who have run out of data to keep in touch.In most rural areas where there is low broadband data usage as well as some broadband services facing intermittent disruptions ,the SMS provides a basic and effective communication platform. The lower barriers to communication allows users to receive messages timely, making it ideal for sending short, time-sensitive messages.

Despite rapid and exciting developments in mobile phone technology, and new communication apps,SMS has maintained a formidable stance in providing apt communication that is not prone to disruptions that other platforms face.

Businesses have taken advantage of SMS by continuously using them to communicate with their clients.Through bulk messaging,many companies and stakeholders are able to send useful and relevant content such as alerts,notifications,product awareness and promotions.

With the proliferation of mobile devices, the amount of personal data being transferred over the Web has increased more than ever before. As a security measure , many companies have adopted the two-factor authentication method to protect their clients. Protecting clients is a top priority so using SMS as an authentication method continues to rise in popularity, as users almost always have mobile devices on them at any given time.

Today, SMS may be seen as old fashion technology – but the reality is that most modern technologies are connected by SMS . From its high user engagement rate ,low costs and affordability we won’t see SMS disappear from the communication scene anytime soon. It uses a form of technology that is not reliant on high speed internet, essentially making anyone in modern society reachable

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