If there is anything that the recent political crisis can teach digital marketers out there, it is the significance of engagement to a successful digital marketing campaign. People were glued to their mobile phones, sharing content and even airing their opinions. That’s being engaged.
Data usage went up during this time. The demand for it was so much that it prompted NetOne to introduce a new One Fusion package, the One Fusion $3, just to cater for those who are not able to buy the then cheapest One Fusion bundle which goes for $5.
By Pearson Mbendera
A lot of people, marketers included, think that simply posting on social media platforms such as Facebook and Twitter is all digital marketing is all about but they are wrong. It takes a lot more than just posting content, it needs a engagement from the targeted audience in the form of Likes, Shares, Comments and Reactions.
Social media has presented companies with a cheaper means of marketing, which, unlike traditional marketing tools like print media and TV and radios, it provides the opportunity of engaging with the targeted audience.
A recent study already found out that African youths are the greatest consumers of digital advertising, and this presents a lot of opportunities for digital marketers as this is the group more likely to engage online.
If the audience is not engaged in what you are posting, then you are doing nothing as far as digital marketing is concerned.
Given the economic crisis bedevilling Zimbabwe, anything resulting in reducing costs and realising an increase in revenue should be welcomed. That’s what digital marketing offers, but it must be done right, otherwise it won’t yield any positive results.
Digital marketing cites feedback from the targeted audience as one of the advantages of digital marketing over traditional marketing, but in a lot of ways, it is everything. Many will talk about quality content, well timed posts, good SEO, and that’s all good, but if at the end of the day all that doesn’t result in engagement, then the whole digital marketing fails.