Youtube Kids, Google`s Latest Embarrassment

Youtube has suffered a major embarrassment , as their new product Youtube kids has been found to distribute content that is strongly against the purpose, experts have revealed.

Dynamic societies and technology prowess has led many to fall into the trap of individuals trying to force the world look into the mirror they are holding.

Mobile application development, mainly the core of the technology business right now, has led people to come up with interesting applications with some of them going as far as polluting our dear children.

Recently the world witnessed the introduction of an application designed to make surfing on YouTube safer for children. However, the application has come under fire for linking to kids to inappropriate content.

In a recent research done by the BBC team, it has come to spotlight that two child advocacy groups have flagged up videos that they say were directly linked to the new YouTube App would be extremely disturbing for young children to view.

However, in trying to justify the introduction of the application, YouTube said any inappropriate videos flagged up to it would be removed.

“Google promised parents that YouTube Kids would deliver appropriate content for children, but it has failed to fulfil its promise,” Aaron Mackey, a lawyer representing the groups told the Wall Street Journal.

A YouTube spokesperson told the BBC: “We work to make the videos in YouTube Kids as family friendly as possible and take feedback very seriously.

“We appreciate people drawing problematic content to our attention, and make it possible for anyone to flag a video. Flagged videos are manually reviewed 24/7 and any videos that don’t belong in the app are removed.”

Parents can also turn off the search function in the app which limits what content children can access.

YouTube Kids was launched in the US only in February, claiming to offer specially curated video content suitable for children.

It found itself in hot water in April when a group of child safety experts complained that the app mixed programming with branded videos from companies such as McDonald’s, Mattel and Hasbro.

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